Tracking Buyer/ Tenant Leads
Do you track your leads? Do you record calls to your staff?
One of our
apartment clients (Pat Daly at Corsa) recently turned us on to a very sharp tool. They use "tracking phone
numbers". For $39 to $159 per site they can get individual tracking phone numbers set up to measure how many
calls are received from each advertising source. $39 is one tracking number. $159 is unlimited. They'll use one
phone number for yellow pages, another for internet, a third for print media, a fourth for
weekend open house directional signs etc.
The calls are
tracked and can be recorded and reviewed, online anytime, anywhere.
This way you
can really see what advertising works. Furthermore you can review how calls are being handled.
We at PennJersey know dollars are important and
thought we would pass the above tool on to you. Our clients who measure results stick with us. In fact our weekend
sign placements averages 8% growth every month, 100% a year or more for the past three years.